Subject and purpose of work: The main purpose of the article is to assess the functioning of the domestic market for consumer products and to characterise its development. Trends in the development of the domestic consumer goods market are analysed in the following areas: consumption of main product groups; food supply through consumption funds; agricultural production in the context of crop and livestock production; the ratio of exports to imports of agricultural and food products; and economic accessibility of the population to foodstuffs. The paper also analyses the problems of developing trade infrastructure facilities. Materials and methods: The methods of scientific abstraction, systemic, structural and functional, synergetic approaches was statistical and comparative analysis to assess the state of development of the domestic market for consumer goods and the determinants of regulation of the internal consumer market were implemented. The open resources of the State Statistics Service of Ukraine were the main sources of data. Results: It has been proved that trade infrastructure currently plays an important role at the present stage of development of the internal market for consumer goods in Ukraine. Certain trends are primarily due to the reduction in the total number of markets as a result of prohibition of informal markets, where food products were mainly traded, as well as the active development of supermarket chains, which today occupies an important place in the trade infrastructure. Conclusions: The analysis revealed insufficient levels of actual and projected consumption of most basic types of food, compared to the recommended norms.