LOCAL GOVERNMENT AS A SUBJECT OF MARKETING ACTIVITIES ON THE EXAMPLE OF THE MUNICIPALITIES COVERED BY THE NATURA 2000 NETWORK

This study evaluated the activity of local authorities of 14 Polish Green Lungs region municipalities in the implementation of marketing activities with particular emphasis on promotional activities. An analysis of empirical material indicates that these offices of the municipalities use traditional promotional tools, are not very active in the promotion of municipalities when it comes to special natural assets and are not adequately prepared in terms of organization, planning and competence to carry out marketing activities.

REFERENCES (2)

Uchwała Nr IV/20/2009 Walnego Zebrania Członków Stowarzyszenia Lokalna Grupa Działania – Puszcza Knyszyńska z dnia 10 czerwca 2009 r. w sprawie przyjęcia jednolitego tekstu Statutu Stowarzyszenia Lokalna Grupa Działania – Puszcza Knyszyńska.

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Załącznik nr 1 do Uchwały nr II/8/08 Walnego Zebrania Członków LGD „Sejneńszczyzna” z dnia 11.07.2008r.

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SUMMARY OF DOCTORAL DISSERTATION: Marketing as a method strengthening competitiveness of communes basing upon Lublin region

THE IMAGE OF THE TOURIST CITY AND ITS MARKETING DIMENSION

THE SPECIFICITY OF MARKETING IN SHAPING THE FUNCTIONS OF A TOURIST AREA

CONFERENCE REPORT "Territorial marketing as a factor in the development of local and regional" Biała Podlaska, 26-27 April 2012

ADVERSITIES IN REACHING THE AIMS OF LOCAL MARKETING. CASE STUDIES

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eISSN:	2451-182X
ISSN:	2083-3725

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