CITY DEVELOPMENT STRATEGIES AS OBJECTS OF BUSINESS TRANSACTIONS IN THE UKRAINE

This article describes city development strategies as objects of transactions on the business market. It presents the main stakeholders of a city development strategy and the main stimuli for its purchase. The research was conducted at self-governments in Ukrainian cities.

REFERENCES (5)

Instytut miasta. http://www.city-institute.org.

Google Scholar

Пилипчук В.П. Промисловий маркетинг. К.: ЦУЛ, 2009.

Google Scholar

Котлер Ф., Келлер К.Л. Маркетинговий менеджмент. К.: Хімджест, 2008.

Google Scholar

Крикавський Є. Промисловий маркетинг. / Крикавський Є., Чухрай Н. – Львів: Видавництво Національного університету “Львівська політехніка”, 2004.

Google Scholar

Минетт С. Маркетинг B2B и промышленный брендинг. С-Пб.: Вильямс, 2008.

GDPR information clause

Indexes

eISSN:	2451-182X
ISSN:	2083-3725

Increase in the participation of foreign reviewers in Economic and Regional Studies/ Studia Ekonomiczne i Regionalne – task financed under the agreement No. 583/P-DUN/2017 by the Minister of Science and Higher Education allocated to the activities of disseminating science.

Digitalization of Economic and Regional Studies/ Studia Ekonomiczne i Regionalne – task financed under the agreement No. 819/P-DUN/2018 by the Minister of Science and Higher Education allocated to the activities of disseminating science.